Link building is a vital aspect of any effective SEO strategy, yet many marketers remain unaware of some of the less conventional but highly effective tactics that can help elevate their game. In this comprehensive guide, we’ll delve into seven surprising link building tactics that you probably haven’t tried, with practical advice and examples to put them into action.
1. Uncovering Unlinked Mentions
Every business has been mentioned online at some point. However, not every mention includes a hyperlink to your Website. Use tools to conduct a search for your brand name, product name, or key terms without links, and reach out to the authors of those mentions asking them to hyperlink back to you. This tactic not only adds to your link profile but can boost your credibility and visibility.
How to Find Unlinked Mentions:
- Use Google Alerts to track mentions of your brand.
- Utilize tools like Ahrefs or Mention to find where you’ve been cited without a link.
- Engage with the content creators and politely request a link; a simple email can work wonders!
2. Guestographics: A Fusion of Guest Posts and Infographics
Infographics are highly shareable pieces of content, and combining them with guest blogging can amplify their reach significantly. Create an engaging infographic around a relevant topic and pitch IT to industry blogs or websites as a guest post that includes the infographic.
Executing Guestographics:
- Design a high-quality infographic based on valuable data or insights.
- Craft an article that complements the infographic, explaining its significance.
- Contact niche blogs, offering the infographic in exchange for a backlink.
3. Building Resource Pages Links
Many websites curate resource pages that list valuable tools, guides, or articles in particular niches. These can be golden opportunities for building links. Research relevant resource pages in your industry, and pitch your high-quality content for inclusion. Make sure your content genuinely adds value to their existing resources.
Steps to Secure Resource Page Links:
- Use search operators to find resource pages in your niche (e.g., “your keyword + resources”).
- Analyze the quality of resources already listed.
- Reach out with a personalized email explaining how your content is a valuable addition.
4. Competitor Backlink Analysis
Analyzing competitor backlinks is an essential tactic for any link building strategy. Tools available in the market can reveal where your competitors are getting their links from. Identify these sources and reach out to them, suggesting your content as an alternative or complementary resource.
How to Conduct Competitor Backlink Analysis:
- Identify your top competitors using a keyword tool.
- Use a backlink analysis tool to cheat the link profile of your competitors.
- Contact the linking sites, asking for a chance to feature your relevant content.
5. Podcasts and Interviews
Podcasts have exploded in popularity, and they can be fantastic avenues for building authoritative links. Guests on podcasts often receive backlinks to their sites, so engaging in storytelling via interviews can help you build both links and a following.
Getting on Podcasts:
- Identify podcasts in your niche that accept guests.
- Pitch interesting topics and insights you could discuss, proving your value to their audience.
- After appearing, make sure to thank the host and share the episode on your platforms.
6. Broken Link Building with a Twist
While traditional broken link building is a known technique, there’s a more surprising angle—finding broken links and suggesting your own content as a replacement while offering a friendly reminder of the issues created for their audience. Show genuine care for their website’s user experience while gently nudging them toward your content.
Steps to Broken Link Building:
- Use tools like Check My Links to find broken links on relevant websites.
- Compile a list of viable broken links and create a piece of content that fits as a replacement.
- Reach out to the website owner with a detailed email pointing out the issue and how you can provide value.
7. Utilizing Digital PR for Link Building
Digital PR goes beyond traditional public relations by focusing on online platforms. Creating engaging stories or campaigns that attract media attention can secure high-quality links back to your site from authoritative resources. This could involve leveraging seasonal trends or social causes that resonate with your target market.
Executing a Digital PR Strategy:
- Identify current trends, topics, or stories relevant to your niche.
- Craft a unique angle, designing content that invites attention.
- Reach out to journalists and influencers, making sure to angle your outreach toward what fits their audience.
Incorporating Your Findings with backlink works
Undoubtedly, executing these innovative link building tactics requires careful planning and a strategic approach. Leveraging services from companies like Backlink Works can help you streamline your efforts and enhance your link building strategy, allowing you to focus on creating great content while they manage the complexities of acquiring quality links.
Conclusion
Unlocking the secrets of relevant link building involves thinking outside the box and embracing innovative tactics. By leveraging unlinked mentions, guestographics, resource pages, competitor analysis, podcasts, broken link building, and digital PR, you can substantially improve your link profile and overall SEO strategy. Remember that link building is about building relationships and providing real value, so aim to be helpful and relevant whenever you engage in these strategies. With dedication and creativity, your efforts will eventually yield noticeable results.
FAQs
What is link building?
Link building is the process of acquiring hyperlinks from other websites to your own, which significantly impacts SEO and your site’s ranking within search engines.
Why is link building important for SEO?
Links are one of the main ranking factors for search engines, suggesting credibility and authority of a website. The more high-quality sites link to you, the better your site can rank.
Can link building hurt my website?
Poor link building strategies, such as obtaining links from spammy or irrelevant websites, can harm your website’s SEO. It’s crucial to focus on quality over quantity.
How long does it take to see results from link building?
The results from link building efforts can vary widely; it may take anywhere from a few weeks to several months to see noticeable improvements in your SEO rankings.
What is the best way to start with link building?
A great starting point for link building is creating high-quality, valuable content that naturally attracts links, then employing the tactics discussed in this article.
