Press ESC to close

Topics on SEO & BacklinksTopics on SEO & Backlinks

Understanding Nofollow and Dofollow Backlinks: What You Need to Know

Understanding Nofollow and Dofollow <a href="">backlinks</a>: What You Need to Know

Understanding Nofollow and Dofollow Backlinks: What You Need to Know

Backlinks are an integral part of search engine optimization (seo) and play a crucial role in determining a website’s ranking on search engine result pages (SERPs). They are incoming links from other websites that direct users to your website. These backlinks act as votes of confidence in the eyes of search engines, indicating to them that your website is popular and trustworthy. In this article, we will delve into the world of backlinks, specifically focusing on nofollow and dofollow backlinks.

What are Dofollow Backlinks?

Dofollow backlinks are hyperlinks that allow search engines to follow them and pass link equity. Link equity is an important concept in the world of SEO, as it refers to the value and authority a link carries. Dofollow backlinks are considered valuable because they contribute to a website’s ranking power. When a website with high credibility and authority links to your content with a dofollow backlink, search engines perceive it as a vote of confidence, boosting your website’s reputation and visibility in search results. These backlinks help search engines understand the relevance and popularity of your content, thereby improving your chances of ranking higher.

Understanding Nofollow Backlinks

In contrast, nofollow backlinks are hyperlinks that have additional HTML tags added to them, instructing search engines not to follow these links. Essentially, they tell search engines that they should not pass any link equity or consider them as votes of confidence. Nofollow links were introduced by search engines to combat spam and to provide webmasters with more control over the links appearing on their websites.

While nofollow links do not directly contribute to a website’s ranking power, they still offer several benefits. Firstly, they help in diversifying your backlink profile. A healthy backlink profile consists of a mixture of both dofollow and nofollow links. Having a natural balance of both types indicates to search engines that your website is not engaged in manipulative link-building practices.

Secondly, nofollow links can still drive traffic to your website. Although they do not pass link equity, users who come across these links on relevant websites may click on them and visit your website. This can lead to increased brand visibility, higher engagement, and potential conversions.

Why Nofollow Links Matter

Nofollow links are particularly important in the world of content marketing and brand promotion. Guest posting, for example, often involves receiving nofollow links from authoritative websites. While these links do not have a direct impact on ranking, they can boost your website’s visibility to a relevant and engaged audience, resulting in increased organic traffic and potential conversions.

Additionally, earning backlinks from influencers, industry leaders, and popular websites can have a significant impact on your brand reputation. The endorsements and mentions you receive through these nofollow backlinks can help establish your expertise, credibility, and trustworthiness. This, in turn, enhances your chances of attracting more organic backlinks, including valuable dofollow links, in the long run.

The Role of Nofollow Links in E-commerce

For e-commerce websites, nofollow links are vital in building trust and credibility. When customers see that your website is being mentioned or recommended by reputable sources through nofollow backlinks, it instills confidence in your brand and products. This trust can lead to increased conversions and customer loyalty.

Moreover, search engines also take into consideration the context of a nofollow link. If it appears within relevant and high-quality content, search engines may understand its relevance and provide some indirect ranking benefits. Therefore, it is important to focus on earning nofollow links from reputable and authoritative sources, as they contribute to a well-rounded SEO strategy.


Backlinks are an essential part of SEO, and understanding the difference between nofollow and dofollow links is crucial. While dofollow links directly contribute to your website’s ranking power, nofollow links play a significant role in diversifying your backlink profile, driving traffic, and establishing brand reputation. By incorporating a blend of both types of backlinks, you can enhance your website’s visibility, attract engaged audiences, and ultimately improve your search engine rankings.

Frequently Asked Questions

1. What is the difference between nofollow and dofollow backlinks?

The main difference between nofollow and dofollow backlinks is that dofollow links pass link equity and are seen as votes of confidence by search engines, while nofollow links do not pass link equity and have additional HTML tags added to instruct search engines not to follow them.

2. Are nofollow backlinks valuable for SEO?

Although nofollow backlinks do not directly contribute to a website’s ranking power, they offer benefits such as diversifying the backlink profile, driving traffic, and enhancing brand reputation. They are particularly important in content marketing and e-commerce strategies.

3. How can I earn backlinks?

Earning backlinks can be achieved through various strategies such as creating valuable and shareable content, networking with industry influencers, engaging in guest posting, participating in online communities, and providing testimonials or reviews for reputable sources.

Disclaimer: This article is provided by Backlink Works, a leading provider of backlink services. Visit for more information.