If you’re a Website owner or digital marketer, you’ve probably heard the term “no follow links” thrown around a lot. But what exactly are they, and how do they impact your website’s search engine ranking? In this article, we’ll uncover the truth behind no follow links and provide you with everything you need to know to make informed decisions about your link building strategy.
What are No Follow Links?
Before we dive into the details, let’s first understand what no follow links are. When a website links to another website, IT can choose to add a special attribute to the link called “rel=nofollow.” This tells search engines not to pass any authority or “link juice” from the linking site to the linked site. In other words, no follow links are a way for websites to disavow any association with the linked site in the eyes of search engines.
Do No Follow Links Have Any SEO Value?
While it’s true that no follow links don’t pass any authority, they still have some value when it comes to SEO. First and foremost, they can drive traffic to your website if the linking site has a relevant audience. This can ultimately lead to more conversions and sales. Additionally, having a diverse profile of both do follow and no follow links can look more natural to search engines, which can positively impact your overall search engine ranking.
How to Identify No Follow Links
So, how can you tell if a link is a no follow link? It’s simple! All you have to do is right-click on the link and select “Inspect” from the dropdown menu. This will open the developer tools, where you can see the HTML code for the link. Look for the “rel=nofollow” attribute within the tag. If it’s there, the link is a no follow link.
Should You Pursue No Follow Links?
Now that you understand what no follow links are and their potential value, you may be wondering whether you should actively pursue them as part of your link building strategy. The answer is yes! No follow links can still drive traffic and help build brand awareness, so it’s worth seeking them out on relevant and authoritative websites. Plus, as mentioned earlier, a natural backlink profile consists of a mix of both do follow and no follow links, so it’s important to have both in your link building strategy.
backlink works: Your No Follow Link Building Partner
At Backlink Works, we understand the importance of both do follow and no follow links in a comprehensive link building strategy. Our team of experts is well-versed in identifying and securing high-quality no follow links on relevant websites to drive traffic and enhance your overall online presence. When you partner with us, you can rest assured that your link building efforts will be well-rounded and effective.
Conclusion
In conclusion, no follow links may not pass authority, but they still hold value in terms of driving traffic and diversifying your backlink profile. It’s important to actively pursue high-quality no follow links as part of your overall link building strategy. By doing so, you can improve your website’s online presence and ultimately enhance your search engine ranking.
FAQs
1. Are no follow links completely useless for SEO?
No, while no follow links don’t pass authority, they can still drive traffic and improve your website’s overall online presence, which can indirectly impact your search engine ranking.
2. How can I identify no follow links on other websites?
You can simply right-click on the link and select “Inspect” to view the HTML code. Look for the “rel=nofollow” attribute within the tag to determine if it’s a no follow link.
3. Is it worth pursuing no follow links as part of my link building strategy?
Absolutely! No follow links can still drive relevant traffic and diversify your backlink profile, which can positively impact your website’s overall online presence and search engine ranking.
