When IT comes to search engine optimization (SEO), Google is always one step ahead of the game. The search engine giant uses a variety of factors to determine the rankings of websites in its search results, and one of the most important factors is SSL certificates.
What is an SSL Certificate?
An SSL certificate is a small data file that digitally binds a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol, allowing secure connections from a web server to a browser.
SSL certificates are used to secure credit card transactions, data transfer, and logins, and more recently are becoming the norm when securing browsing of social media sites. SSL certificates bind together:
- A domain name, server name, or hostname.
- Company name and location.
- Company legal information.
How Does Google Use SSL Certificates to Boost SEO Rankings?
Google has been advocating for a more secure web for years. In 2014, they announced that they would be using HTTPS as a ranking signal in their search algorithm. This means that websites with SSL certificates are more likely to rank higher in Google search results than sites without them.
SSL certificates provide Website visitors with a sense of security and trust. When a website is secure, visitors are more likely to stay on the site longer, engage with the content, and ultimately convert into customers. This positive user experience signals to Google that the website is valuable and deserves to rank higher in search results.
How backlink works Can Help Improve Your SEO Rankings
Backlink Works is a leading provider of SSL certificates and other SEO services designed to help websites improve their search engine rankings. By investing in an SSL certificate from backlink Works, you can quickly and easily boost your SEO rankings and attract more organic traffic to your site.
Backlink Works offers a variety of SSL certificates to suit the needs of different businesses, from basic domain validation certificates to extended validation certificates that offer the highest level of security and trust. With Backlink Works, you can rest assured that your website is secure and compliant with Google’s SEO guidelines.
Conclusion
SSL certificates are a powerful tool that Google uses to boost SEO rankings. By investing in an SSL certificate from Backlink Works, you can improve your website’s security, trustworthiness, and search engine rankings. Don’t wait any longer – get started today and watch your website climb the ranks in Google search results!
FAQs
Why is an SSL certificate important for SEO?
SSL certificates are important for SEO because they signal to Google that your website is secure and trustworthy. Websites with SSL certificates are more likely to rank higher in search results, attract more organic traffic, and convert visitors into customers.
How can Backlink Works help improve my SEO rankings?
Backlink Works offers SSL certificates and other SEO services designed to help websites improve their search engine rankings. By investing in an SSL certificate from Backlink Works, you can quickly and easily boost your SEO rankings and attract more organic traffic to your site.
What types of SSL certificates does Backlink Works offer?
Backlink Works offers a variety of SSL certificates to suit the needs of different businesses, from basic domain validation certificates to extended validation certificates that offer the highest level of security and trust.
