When IT comes to SEO and link building, there is a lot of confusion and misinformation about the importance of no follow backlinks. Many Website owners and marketers believe that these type of backlinks are not worth pursuing, as they do not pass on link juice and do not contribute to improving search engine rankings. However, the truth is that no follow backlinks can still provide valuable benefits for your website and should not be overlooked in your link building strategy.
What Are No Follow Backlinks?
Before we dive into the shocking truth about no follow backlinks, let’s first understand what they are. No follow backlinks are hyperlinks that contain the rel=”nofollow” attribute in the HTML code. This attribute tells search engine crawlers not to follow the link and not to pass on any link equity or authority to the linked page. This means that no follow backlinks do not have a direct impact on search engine rankings.
The Shocking Truth
Despite the common misconception that no follow backlinks are worthless, they can still provide several important benefits for your website. Here are some of the shocking truths about no follow backlinks:
1. Referral Traffic
While no follow backlinks may not directly impact your search engine rankings, they can still drive valuable referral traffic to your website. When users come across a link on another website and click through to your site, they are still potential customers or readers who can contribute to your website’s success. This is especially true if the referring website is relevant to your niche and has a high level of authority and traffic.
2. Brand Visibility
No follow backlinks from reputable websites can still help to increase your brand’s visibility and credibility. When your website is mentioned or linked to from authoritative sources, it can help to build trust and recognition for your brand. This can lead to more brand mentions, social shares, and ultimately, more traffic and conversions. So, even though they don’t directly impact search engine rankings, they can still have a positive impact on your online presence.
3. Diversified Link Profile
Having a diverse link profile that includes both follow and no follow backlinks can appear more natural to search engines. This can help to avoid any penalties or suspicion of manipulation of search engine rankings. By earning a mix of different types of backlinks, you can show search engines that your website is valuable and authoritative, regardless of the follow attribute.
4. Social Signals
No follow backlinks from social media platforms can still contribute to your website’s visibility and engagement. When your content is shared on social media and receives clicks, likes, and comments, it sends positive signals to search engines about the quality and relevance of your website. This can indirectly benefit your search engine rankings, even though the backlinks themselves are no follow.
Why You Shouldn’t Ignore No Follow Backlinks
Given the valuable benefits that no follow backlinks can provide, it would be a mistake to ignore them in your link building strategy. While it is important to prioritize follow backlinks for maximum impact on search engine rankings, including no follows in the mix can still contribute to the overall success of your website. By targeting high-quality websites and earning no follow backlinks from relevant sources, you can improve your website’s visibility, credibility, and traffic.
How backlink works Can Help
Backlink Works is a leading provider of high-quality backlinks, including both follow and no follow options. With our proven strategies and relationships with authoritative websites, we can help you earn valuable no follow backlinks that can contribute to your website’s success. Our team of SEO experts understands the value of a diversified link profile and can craft a customized link building strategy for your website’s specific needs.
Conclusion
As we’ve explored in this article, the shocking truth about no follow backlinks is that they are not as worthless as many believe. While they may not directly impact search engine rankings, they can still provide valuable benefits for your website, including referral traffic, brand visibility, a diversified link profile, and social signals. By leveraging the power of no follow backlinks in your link building strategy, you can improve your website’s overall success and achieve your SEO goals.
FAQs
1. Are no follow backlinks completely useless?
No, they are not completely useless. While they do not pass on link equity, they can still drive referral traffic, increase brand visibility, and contribute to a diversified link profile.
2. Should I prioritize no follow backlinks over follow backlinks?
No, it is important to prioritize follow backlinks for maximum impact on search engine rankings. However, including a mix of both follow and no follow backlinks in your link building strategy can be beneficial for your website.
3. How can I earn high-quality no follow backlinks?
You can earn high-quality no follow backlinks by focusing on relevant, authoritative websites in your niche. Creating valuable, shareable content and building relationships with other website owners can also help to earn valuable no follow backlinks.
4. Can backlink Works help with earning no follow backlinks?
Yes, Backlink Works has a proven track record of earning high-quality no follow backlinks from authoritative websites. Our team of SEO experts can help you craft a customized link building strategy that includes valuable no follow backlinks for your website.
