Adding a Global Site Tag (gtag.js) to your WordPress Website is an essential step to gather accurate data from your visitors and enhance your analytics. The gtag.js is a JavaScript framework provided by Google that enables seamless integration with various tracking services, such as Google Analytics, Google Ads, and Google marketing Platform. In this article, we will guide you through the process of easily adding the Global Site Tag to your WordPress site and optimize your data collection.
To add the Global Site Tag to your WordPress Website, follow the steps below:
- Login to your WordPress admin dashboard.
- Navigate to the Appearance tab and click on Theme Editor.
- From the right-hand side panel, locate and click on the Theme Header (header.php) file.
- Now, you need to open another browser tab and log in to your Google Analytics account.
- In your Google Analytics account, navigate to the Admin settings by clicking on the gear icon located at the bottom left corner of the screen.
- In the Admin settings, select the desired Google Analytics property.
- Under the Property column, click on Tracking Info and select Tracking Code.
- Now you will see your Global Site Tag tracking code, which usually starts with “gtag(‘config’, ‘GA_TRACKING_ID’).”
- Select and copy the entire Global Site Tag code.
- Go back to the WordPress admin dashboard tab and paste the tracking code into the header.php file, just before the closing </head> tag.
- Click on the Update File button to save the changes.
That’s IT! You have successfully added the Global Site Tag to your WordPress Website. Now, your site is set up to collect valuable data from your visitors.
FAQs
1. What is the purpose of the Global Site Tag in WordPress?
The Global Site Tag, also known as gtag.js, is used to integrate tracking services like Google Analytics, Google Ads, and Google marketing Platform into your WordPress site. IT enables accurate data collection and enhances your analytics by providing insights into your Website‘s performance and user behavior.
2. Can I use the Global Site Tag with other tracking services?
Yes, the Global Site Tag is compatible with various tracking services. IT allows you to integrate multiple platforms seamlessly and collect data from different sources, enabling a holistic view of your Website‘s performance and advertising campaigns.
3. Should I add the Global Site Tag to every page of my WordPress site?
Yes, IT is recommended to add the Global Site Tag to every page of your WordPress site. This ensures that the tracking code is present and operational on all pages, allowing you to collect accurate data consistently.
4. Can I use a plugin to add the Global Site Tag to my WordPress site?
Yes, there are several plugins available in the WordPress repository that can help you add the Global Site Tag without manually editing the theme files. These plugins simplify the process and provide additional features and customization options.
5. How can I verify that the Global Site Tag is working correctly?
You can use the Google Tag Assistant browser extension, available for Google Chrome, to verify if the Global Site Tag is installed and functioning correctly on your Website. The extension will provide detailed information about the tags firing on each page and any potential issues.
Conclusion:
Adding the Global Site Tag to your WordPress site is an essential step to collect accurate data and enhance your analytics. By following the simple steps outlined in this article, you can seamlessly integrate the Global Site Tag into your WordPress site and gain valuable insights into your Website‘s performance and user behavior.
