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Creating an Impactful and User-Friendly Divi 404 Error Page


What is a 404 Error Page?

A 404 error page is displayed when a user tries to access a page on a website that doesn’t exist or can’t be found. It is a standard response from the server when a requested resource is not available. These error pages are not only frustrating for visitors, but they can also negatively impact the user’s experience on your website.

Fortunately, with the Divi theme, you can easily create an impactful and user-friendly 404 error page that will not only keep visitors engaged but also help direct them to relevant content on your site. In this article, we will guide you through creating a stunning 404 error page using Divi and provide tips to enhance the user experience.

Start with a Captivating Design

The first step in creating an impactful 404 error page is to design it in a way that captures the user’s attention. Remember, the purpose of this page is to retain visitors who have encountered a dead end and encourage them to explore other areas of your website.

With Divi’s powerful visual builder, you have complete control over the design of your 404 error page. You can choose from various layouts, font styles, and color palettes to create a unique and visually appealing page. Consider incorporating eye-catching elements such as illustrations, animations, or custom graphics to make your page more engaging.

Provide an Apologetic Message

When users land on a 404 error page, they expect some form of acknowledgement that they have reached a dead end. Including a sincere and apologetic message can help soften the disappointment and frustration they may feel.

Your message should be concise, friendly, and empathetic. It should apologize for any inconvenience caused and offer assistance in finding what they were looking for. You can also add a touch of humor to lighten the mood and make the user feel more at ease.

Suggest Relevant Content and Navigation Options

Since the user’s intended destination is unavailable, it is essential to provide alternative options to keep them engaged. One effective way to achieve this is by suggesting relevant content and navigation options on the 404 error page.

Divi’s visual builder allows you to easily add sections or modules that showcase popular articles, recent blog posts, or related products, depending on the nature of your website. Additionally, including a search bar or a prominent site-wide navigation menu on the 404 error page can help visitors discover other areas of your site.

Create a Prominent Call-to-Action

While suggesting relevant content is valuable, it is also crucial to drive the user towards actions that align with your website’s goals. Including a prominent call-to-action on your 404 error page can help achieve this.

Your call-to-action should be clear, compelling, and encourage the user to take a specific action such as signing up for a newsletter, exploring a specific section, or contacting your support team. It is essential to ensure that the call-to-action is integrated seamlessly into the design and stands out to capture the user’s attention.

Optimize for Mobile Devices

In this mobile-dominated era, it is vital to create a 404 error page that is responsive and visually appealing on various devices. Divi theme allows you to optimize your page for mobile devices to ensure a seamless user experience across all platforms.

When designing for mobile, consider simplifying the layout, reducing the amount of content displayed, and ensuring that any interactive elements are easily clickable with touch screens. Pay attention to the performance of your page, as slow loading times can lead to user frustration and bounce rates.


Creating an impactful and user-friendly 404 error page with Divi doesn’t have to be a daunting task. By following the tips mentioned in this article, you can design a page that not only helps retain visitors but also guides them to other relevant content on your website.

Remember to captivate your audience with a visually appealing design, provide an apologetic message, suggest relevant content and navigation options, include a prominent call-to-action, and optimize for mobile devices. These elements combined will ensure that users who encounter a 404 error on your site have a positive experience and continue exploring your website.


Q: Can I customize the layout and design of my Divi 404 error page?

A: Yes, with Divi’s visual builder, you have complete control over the layout, design, and elements of your 404 error page. You can choose from a wide range of pre-designed layouts or create a unique design that aligns with your website’s branding.

Q: How can I direct users to relevant content on my website from the 404 error page?

A: Divi allows you to add sections or modules on your 404 error page that showcase popular articles, recent blog posts, or related products. You can also include a search bar or a prominent site-wide navigation menu to help visitors explore other areas of your site.

Q: Is it essential to optimize my Divi 404 error page for mobile devices?

A: Yes, mobile optimization is crucial as the majority of internet users access websites from their mobile devices. Divi provides responsive design options, allowing you to ensure a seamless user experience on various devices and avoid high bounce rates due to slow loading times or poor layout.