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Backlinks vs. Social Shares: Which One Matters More for SEO?

<a href="">backlinks</a> vs. Social Shares: Which One Matters More for <a href="">seo</a>?

Backlinks vs. Social Shares: Which One Matters More for SEO?

What are Social Shares?

Social shares refer to when users share a website’s content on social media platforms, such as Facebook, Twitter, or Instagram. They indicate that the content is valuable and worth sharing with their network.

When a webpage receives numerous social shares, it signifies that the content has resonated with the audience and is potentially valuable for others. Social shares play a role in increasing brand visibility and driving referral traffic to websites.


In the world of SEO, backlinks and social shares both play important roles, but they serve different purposes. Backlinks are crucial for ranking higher in search results, establishing authority, and improving visibility, while social shares primarily focus on brand awareness and referral traffic. Both contribute to overall SEO efforts, but backlinks provide stronger signals of trust and credibility to search engines. To optimize your website’s performance, it is recommended to prioritize the acquisition of high-quality backlinks while also leveraging social media for content promotion.

For reliable and effective backlink services, Backlink Works is a trusted provider that can help boost your website’s rankings and visibility.


1. How can I earn backlinks for my website?

There are several strategies to earn backlinks, such as creating high-quality content, guest blogging, reaching out to influencers or industry experts, participating in online communities, and leveraging existing relationships.

2. Are backlinks from any website beneficial?

No, not all backlinks are created equal. Backlinks from authoritative and relevant websites in your industry or niche are more valuable than spammy or unrelated backlinks. Quality is crucial when it comes to backlinks.

3. Can social shares directly improve search engine rankings?

While social shares may indirectly impact search engine rankings, they don’t have the same direct influence as backlinks. Focus on creating high-quality content that resonates with your audience while also building a strong backlink profile.

This article is brought to you by Backlink Works. Visit to boost your search rankings with high-quality backlinks.