link building remains one of the cornerstones of effective SEO practices. While the digital landscape has evolved, the importance of backlinks—especially dofollow links—has not diminished. Dofollow links help search engines discover new pages and enhance your domain authority, which can significantly impact your search rankings. In this article, we will explore ten effective dofollow link building techniques that you should consider integrating into your digital marketing strategy.
What Are Dofollow Links?
Before delving into link building techniques, it’s essential to clarify what dofollow links are. A dofollow link is simply a hyperlink that does not have a nofollow attribute. This means that search engines like Google will crawl this link, passing on SEO value or "link juice" to the destination page. These links are vital for establishing authority in your niche, improving search visibility, and driving organic traffic to your site.
1. Guest Blogging
Overview
Guest blogging involves writing content for another website in your industry to earn backlinks to your site. This technique not only provides you with dofollow links but also exposes your content to a wider audience.
How to Implement
- Identify Relevant Blogs: Research blogs in your niche that accept guest posts. Use tools like Google search queries (e.g., "write for us" + your niche) to find opportunities.
- Create High-Quality Content: Ensure that your content is original, valuable, and aligns with the host blog’s audience.
- Include Dofollow Links: When acceptable, insert a dofollow link back to your site within your author bio or the body of the article.
- Engage with Readers: Respond to comments on the post to build rapport and encourage more traffic to your site.
Example
Suppose you’re in the health and fitness niche. By writing a guest post on a popular health blog about "10 Effective Home Workouts," you can include a link to your fitness product page, driving both traffic and backlinks.
2. Resource Page Link Building
Overview
Many websites curate resource pages, listing valuable links for their audience. Getting your links included on these pages can yield high-quality dofollow backlinks.
How to Implement
- Research Relevant Resource Pages: Look for resource pages in your area of expertise. You can find these using Google searches like "inurl:resources" + your niche.
- Pitch Your Content: Reach out to the site owner or web admin with a personalized email, explaining why your resource is a valuable addition to their page.
- Offer Value: Make sure your content is genuinely helpful—include helpful statistics, guides, or tools.
Example
If you manage a travel blog, seeking resource pages that list travel tips or itineraries can be beneficial. If your article on "Top 50 Destinations for Adventure Travel" fits well, the site may include your link.
3. Skyscraper Technique
Overview
The Skyscraper Technique, popularized by seasoned marketers, involves finding popular content, improving upon it, and getting links from those who linked to the original.
How to Implement
- Find High-Quality Content: Use tools like Ahrefs or BuzzSumo to identify well-linked articles.
- Enhance the Content: Create a superior version of the content by adding fresh data, better visuals, or updated insights.
- Reach Out to Linkers: Contact websites that linked to the original article and present your improved content. Politely ask if they’d be willing to link to your version instead or in addition.
Example
If you’re in the technology niche, analyze articles on "The Future of AI Technology" and create a more updated, well-researched version. Then, reach out to blogs that linked to the original article, offering your enhanced content as a better resource.
4. Build Relationships
Overview
Building long-term relationships with bloggers, influencers, and industry leaders can provide you with numerous dofollow link opportunities.
How to Implement
- Engage with Content: Regularly comment on blogs or engage on social media. Share their content and buy from them when possible.
- Collaborate on Content: Propose collaborative blog posts, webinars, or interviews that can foster mutual benefits.
- Attend Networking Events: In-person or virtual events can help you meet potential partners and facilitate future link sharing.
Example
By regularly engaging with an influencer in the digital marketing space through blog comments and their social media, you could establish a rapport that may lead to collaborative articles where both parties benefit from dofollow links.
5. Social Media Sharing
Overview
While most social media platforms don’t confer direct dofollow links, they can still amplify your content visibility, potentially leading to backlinks from those who discover your work.
How to Implement
- Share Valuable Content: Post articles, infographics, or news pieces that highlight your expertise.
- Engage with Communities: Participate in Facebook Groups, Reddit, and forums relevant to your industry.
- Encourage Sharing: Make it easy for others to share your content by incorporating social sharing buttons on your website.
Example
If you write an insightful blog post about "The Impact of Social Media on Small Business Growth," share it across multiple platforms. When your content resonates, other websites may link to it.
6. Create Infographics
Overview
Infographics are powerful because they combine visuals with information, making them highly shareable. They can attract backlinks effortlessly.
How to Implement
- Choose a Topic: Select a relevant and engaging topic that your audience might find valuable.
- Design the Infographic: Use tools such as Canva or Venngage to create visually appealing infographics.
- Promote Your Infographic: Share it on social media platforms, Pinterest, and dedicated infographic directories. Reach out to bloggers and offer them a unique infographic as a resource for their articles.
Example
An infograph about "10 Surprising Facts about Vitamin D" can appeal to wellness and nutrition websites. If bloggers find it useful, they may link to it as a resource.
7. Participate in Online Forums and Q&A Sites
Overview
Online forums like Quora or Reddit are excellent platforms to share knowledge and link to your content in the process.
How to Implement
- Find Relevant Questions: Search for topics related to your niche on platforms like Quora and Reddit.
- Provide Valuable Answers: Write comprehensive and insightful answers, incorporating a dofollow link to your relevant blog.
- Build Authority: Consistently engage on these platforms to build your reputation as an expert.
Example
If you’re a financial advisor, answering questions related to investments and linking to your detailed guides or analysis hikes your chances of earning backlinks.
8. Leverage Local Directories and Listings
Overview
For local businesses, listing your website in local directories can provide valuable dofollow backlinks and enhance your local SEO.
How to Implement
- Compile Local Directories: Look for reputable local directories specific to your area or industry.
- Submit Your Business: Ensure you complete your profile fully with accurate contact details, descriptions, and website links.
- Utilize Reviews: Encourage your customers to leave reviews; good reviews can improve your visibility in local searches.
Example
If you run a local bakery, listing your business in local food directories or community boards can garner dofollow links, driving more local traffic to your business.
9. Create and Distribute Press Releases
Overview
Press releases can lead to high-quality backlinks if distributed to reputable media outlets and press release platforms.
How to Implement
- Draft a Newsworthy Release: Ensure your press release is newsworthy and relevant. This can be about product launches, events, or significant achievements.
- Use Distribution Services: Use reputable press release service providers to distribute your news widely.
- Monitor for Coverage: Track which publications picked up your story, and reach out to them to thank them for coverage.
Example
Launching a new product targeting sustainable living can attract press coverage if distributed effectively. Many outlets may link back to your official product page.
10. Utilize Broken Link Building
Overview
Broken link building helps you gain dofollow backlinks by finding broken links on other sites and suggesting your own content as a substitute.
How to Implement
- Find Broken Links: Use tools like Ahrefs to identify broken links in your niche.
- Analyze the Link’s Context: Ensure your content is relevant to the broken link to persuade the site owner to replace it with yours.
- Outreach: Compose a polite email to the site owner, informing them of the broken link and suggesting your content as a valuable replacement.
Example
If you manage a blog on digital marketing and you find a broken link on a leading marketing site, you could email them suggesting your related article.
Conclusion
In the world of SEO, dofollow links are a vital component for enhancing visibility and authority. By employing these ten effective link building techniques, you can create a robust backlink profile for your website. Remember, building links takes time and effort. Focus on producing high-quality content, keeping your outreach personalized, and maintaining good relationships within your industry.
To ensure your link building efforts are successful, consider using services like Backlink Works, which specializes in ethical and effective link building strategies tailored to enhance your online presence.
FAQs
1. How many dofollow links do I need?
The quantity of dofollow links you need depends on your competition and niche. Focus on quality over quantity, as high-authority links typically have a more significant impact.
2. What is the difference between dofollow and nofollow links?
Dofollow links allow search engines to follow them, transferring SEO authority, while nofollow links instruct search engines not to pass on link juice.
3. Can I use automated tools for link building?
While some automated tools can expedite the process, manually securing links and ensuring you build genuine relationships yield more reliable results.
4. Are all guest posts dofollow?
Not necessarily. Some sites will label guest post links with a nofollow tag. Ensure you clarify this before submitting content.
5. How long does it take to see results from link building?
Results from link building can vary widely. Typically, you might start seeing improvements in rankings and traffic within a few weeks to a few months, depending on other SEO factors.
By incorporating these techniques into your marketing strategy, you can significantly enhance your visibility and authority in your niche—each link an opportunity to grow your digital footprint.
